FAQ for Vendor

Marketplace@WhyQ is an online B2C community platform with end-to-end ordering and islandwide delivery solutions to empower F&B community to operate an online business.  It aims to be the largest virtual online marketplace for local comfort food from coffee shops, food courts, hawkers, restaurants and more.

Marketplace@WhyQ is a community project initiated by FairPrice Group in partnership with WhyQ.  It seeks to empower the local F&B community, especially the neighbourhood food stalls in coffee shops, food courts, hawker centres and smaller food establishments, through access to digitization.  It establishes an online presence for their services and provides them with wider  delivery platforms at minimal cost.

Marketplace@WhyQ facilitates digital ordering, tracking and delivery systems which makes online business easy.  With a simple click, vendors can upload menu pictures, pricing, promotion and have their food delivered to customers conveniently. 

  • You can operate an online shop at NO COST!
  • You gain immediate access to >200,000 registered customers on the platform!
  • You can promote and market your food to the tech savvy millennial customers!
  • Your food can be delivered islandwide through our delivery partner.  Delivery fee will be paid by customers to the delivery partner.
  • You can opt for self-delivery if you prefer; and delivery fee will be paid to you.
  • No cost to vendors and zero commission. Small fee to cover payment gateway costs from customers.

Marketplace@WhyQ is a community platform.  There is no set up fee, no commission!  The platform will do a 6% markup on your food price as the platform fee (this goes to payment vendors eg. banks, credit cards etc, hosting fee, and administrative fee to sustain the platform).  No hidden fee!  We just need your commitment to stay true to the pricing you have at your physical location and prepare the food with love!

We do not charge vendors any form of commission! We will pay you the full price as per what is listed on your menu. A token 6% markup (this fee will be borne by the customer) will be applied on your original listed price to pay for digital payment gateway, hosting fee, and administrative fee.

The system will auto calculate a 6% markup on your original price list after you have entered into the system.  This markup price will be the final price displayed to the customers. 

Marketplace@WhyQ accepts DBS payment credit card, debit card and PayLah. For other bank credit and debit cards, we use Stripe as a secured payment gateway. There is no additional payment charge required as the fees are included in the 6% food markup. 

You will download and install the WhyQ Vendor App on either iOS or Android to receive orders on your very own mobile device with a data connection. You can use your username and password to log in to the app to begin managing your orders. No special device is required.


When there is a new order, you will be notified via the app. You will then have to either accept or reject the order. Orders that are not accepted will be automatically rejected after 10 minutes.


You will be able to view all your upcoming orders in the WhyQ Vendor App.

You will be able access your Vendor Panel here - https://marketplace.whyq.sg/vendors/login. You will be able to log in with your username and password.


In the Vendor Panel, you will be able to perform the following actions:

  1. Edit Stall Information, Add Closing days e.t.c
  2. Manage your Food Items (Add/Edit/Delete/Mark Out of Stock)
  3. View your past orders

You have the option to accept or reject that order.  If you are busy and not able to respond, the order will be automatically rejected after 10 minutes.  We strongly encourage you to think through a workflow or rhythm where you can manage both physical queue and Marketplace orders so as not to disappoint any customers.  

You will be able to set this in the Vendor Panel by going to View Stall Information > Edit. This lead time can be configured in 5 mins intervals.


By default, the order lead time is set at 10 mins. Assuming the current time is 3pm, you will have until 3.10pm to get the order ready for pick up by the delivery rider.

WhyQ will pay vendors weekly. Payment will be made within 1 week from the end of the pay cycle. You will also receive a notification indicating that payment has been made.


For example, for orders delivered on 1st to 7th of the month, payment will be made by the 14th of the month.

We do not have a minimum service term nor a termination fee. However, we require 1 month notice if you wish to terminate this agreement.

You will be able to mark your food item as Out of Stock. Go to Vendor Panel > Manage Food Item(s) and click on the icon to mark the relevant food item as Sold Out.

For a smooth and quick application process, please ensure that you have the following information beforehand:

  1. Establishment Name your stall is located in (E.g. Kopitiam @ NorthPoint)
  2. Copy of your SFA or NEA license in either pdf, doc or jpeg format
  3. Mobile Number & Email Account

To sign up on Marketplace@WhyQ, please head over to https://marketplace.whyq.sg/vendor. Fill up the required fields and submit your application.


Once you have submitted your application, you will receive an email with instructions to log in to the Vendor Panel & WhyQ Hawker App within 2 - 3 working days. This may vary depending on the number of applications that we are receiving. We aim to process your application as soon as possible.

There are two options for your food to be delivered. 

(1)   WhyQ Delivery – We will automatically assign a driver to pick up each order. This is the default mode of delivery.

(2)   Self Delivery – If you prefer, you can opt for your own delivery for each order.  You can set a ‘Min cart amount’ for delivery and the delivery fee you charge customer.  The delivery fee will be paid to you if you opt for ‘Self-Delivery’ option.  Marketplace@WhyQ allows for ‘Self Delivery’ option as some Vendors would like to make that additional delivery income themselves. 

Yes – please contact us at marketplace@whyq.sg or WhatsApp us at +65 9642 7478

Please see the complete process here: https://www.youtube.com/watch?v=kCTfm8LTjl0

Please see the complete guide here: https://www.youtube.com/watch?v=T1iEJ2knxb4

Please see the complete guide here: https://www.youtube.com/watch?v=v4Dxw0nT2UA

- Discount is calculated after the 6% mark up prices.
- The discount is deducted from the original menu prices

Here's an example:
10% Discount
Item cost: $10
WhyQ Price: $10.60 (after 6% markup)
Discount: 10% x $10.60 = $1.06
You will receive: $10 - $1.06 = $8.94